American Business Women's Day

American Business Women's Day


Since 1982, as a nation we have celebrate American Business Women's day on September 22nd.  This year, Per Diem Space would like to celebrate with you!  Join us on Friday, September 22nd at Per Diem Space for an all day celebration of local business women - of course, men welcomed too!  Beginning at 9:00 am, we will have pastries and coffee - we also invite you to stay and work for FREE that day in our co-working space!    Stay tuned for more information in the coming week.  

Resources for Small Business Help After a Disaster.

 

Resources for Small Business Help After a Disaster.

Not only did your house get destroyed but your livelihood and source of income did too!  What is a small business person supposed to do when these things happen?  Around 25 percent of small businesses are unable to reopen after a major disaster like Hurricane Harvey or Irma.    Here are a few tips to help after a disaster.  With preparedness and knowledge of the aid available, many long-term issues your small business may face can be prevented.

1. Apply for low-interest disaster loans. There are opportunities for a low-interest loan to help you and your business recover. The Small Business Administration offers these loans to small businesses, private nonprofit organizations, home-owners and even renters.    If you have an existing loan, see if you can defer payments based on living in a federally declared disaster area.  

2. Apply for federal assistance. FEMA offers emergency cash grants for housing, medical, and other disaster-related needs. This can come in handy for getting some immediate cash in your hand if you need housing and if your business is home based.

3.   Contact your insurance agent.  Make sure you get your insurance claim in as early as possible, keep lots of records and take many pictures of the damage.  The Insurance Information Institute has tips to make the process as smooth as possible. 

4. Local Small Business Groups
Many local chambers or small business groups run collections or other fundraisers after a disaster that can help and benefit you.  Some are even industry focused, like book sellers collecting new books to help replenish other book sellers lost stock.  Reach out to local groups to see if you can utilize some of their resources.  That is what they are there for!

5. Everyday Heroes! Many of us have heard of Mattress Mack in Houston, TX. This gentleman opened his store as a shelter to evacuees during Hurricane Harvey and began rescuing people in his delivery trucks.  There are others willing to help out too.  Ask around in your community and look online for resources.  

Resources:
Small Business Association
Insurance Information Institute
SCORE

US Chamber of Commerce

 

 American Business Women's Day


Since 1982, as a nation we have celebrate American Business Women's day on September 22nd.  This year, Per Diem Space would like to celebrate with you!  Join us on Friday, September 22nd at Per Diem Space for an all day celebration of local business women - of course, men welcomed too!  Beginning at 9:00 am, we will have pastries and coffee - we also invite you to stay and work for FREE that day in our co-working space!    Stay tuned for more information in the coming week.  

Cyber Security and Cash Flow Management Happy Hour Workshop


Arm Yourself With Knowledge!

Cash is king!  How is your cash flow?  Is your cash liquid?  Do you know your options when it come to cash management?  How about your cyber security education?  Need some knowledge?

Join Tracey Carroll, Senior Vice President of Cash Management from Penn Community Bank and her colleague, Roman Grinberg,  IT Governance Supervisor, at Per Diem Space for an informational and enjoyable evening.

This interactive workshop will cover the following topics:

  • Intro into Cash Management Product Offerings.
  • Small Business Cyber Security Training.
  • Social Engineering Training.
  • Phishing Emails- Stop! Think! Protect!

NOTE: Date & Time: Friday October 20th 3pm to 5pm
Fall Back to School Special: $25.00

Snacks and Drinks to be served, Happy Hour following!

Sign Up Here

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2 women entrepreneurs who invented a fake male cofounder - From Business Insider

  • Witchsy cofounders Penelope Gazin and Kate Dwyer created a fake male cofounder to conduct business by email.

  • They noticed an enormous difference between how contractors and contacts treated him versus how they treated the women.
  • They're glad to see that the story of Keith Mann, their fictional cofounder, is bringing more attention to sexism in tech and in the workplace.

Penelope Gazin, Kate Dwyer, and Keith Mann are the cofounders of art marketplace Witchsy.

But Mann doesn't exist.

Gazin and Dwyer told Fast Company's John Paul Titlow that they invented their third, male, cofounder after repeated instances of condescension with a sexist tone, like a developer who addressed an email to them starting, "Okay, girls ..."

"It was like night and day," Dwyer told Titlow of working through Mann. "It would take me days to get a response, but Keith could not only get a response and a status update, but also be asked if he wanted anything else or if there was anything else that Keith needed help with."

On Quartz, Dwyer told Lila MacLellan that before Mann existed, "it was very clear no one took us seriously and everybody thought we were just idiots." But when those same people received emails from Mann, Gazin told MacLellan, "they'd be like 'Okay, bro, yeah, let's brainstorm!'"

Dwyer told MacLellan they even gave Mann a backstory:

 

 

"He was a dude's dude, they decided, the kind who played football in college. He was devoted to his wife of five years, and he couldn't wait to be a dad. 'He was just a really good guy,' says Gazin. 'He doesn't really understand Kate and I, but he's been happy to help us with our project before we find husbands.'"

Dwyer and Gazin's experience struggling to be taken seriously as company founders isn't as unique as you might hope. Gender bias and sexism in the business world is well-documented.

One of the biggest stories in tech this year was the internal memo sent by Google engineer James Damore, who was fired from the company after writing that there are biological differences to blame for the lack of women in tech. Google CEO Sundar Pichai responded that the claims were "offensive and not OK," but that "people must feel free to express dissent" in a respectful way.

And the stunning string of blows that ultimately led to Uber CEO Travis Kalanick stepping down from his post began with a blog post by former employee Susan Fowler alleging she experienced gender bias and sexual harassment at the company.

There have been reported instances of gender bias and sexism in every industry from Hollywood to economics.

In an email to Business Insider the day after Fast Company reported on Mann's existence, Dwyer reflected on the reaction they've gotten to the news.

"People have been losing their minds over the fact that we just gave him the last name Mann," Dwyer said. "So masculine."

She continued: "When people read about Keith they've been pretty upset at the idea that a fake character was taken more seriously than we were. He's being used as a tool now to help highlight how rampant sexism is in tech and the workplace in general. It's been great seeing so many people respond positively. Once again, Keith has done a great job!!"

READ ARTICLE HERE

Cybercrime? Yes, they target small businesses! In fact 50% of all businesses!

Cybersecurity: What Small Business Owners Need To Know!

The statistics show that small businesses are not only at risk of a cybersecurity attack, but many have already been attacked.  It's not just the big corporations like Sony and large healthcare companies that are targets of cyber criminals. According to statistics, in the last 12 months, hackers have breached half of all small businesses in the United States. Small businesses like ours are especially susceptible to cyber attacks, like phishing strikes via email, since we are without the resources of large IT departments.

Why should we be concerned about cyber security?  Well, keeping our customer data safe is one important aspect of cyber security.  Also, if you run an online shop, fraudulent activity in your e-commerce shop is one of the many ways hackers can steal from you.  Financial losses and loss of business activity after an attack can literally put you out of business if your cash flow is already tenuous.   

As cyber criminals target small businesses, owners and employees need to know how to protect both their customers and themselves.   Arm yourself with knowledge!  Learn about and purchase cyber insurance.  Cyber policies cover a business' liability for a data breach (customers' personal information, such as Social Security or credit card numbers) is exposed or stolen by a hacker or other criminal who has gained access to the firm's electronic network. You can learn more about cyber insurance from one of our Small Business in a Box Business Partners, John Blystone @ The Blystone Company.  

Also, you can learn about cybersecurity in our Small Business Cyber Security & Cash Flow Management Happy Hour Workshop with Tracey Carroll from Penn Community Bank, Oct 20th from 5 to 7pm!  Details below!

Workshop Sign Up

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Reflections of Labor Day

When we think of Labor Day, most of us think of back to school or a the end of summer.  We go away for the weekend, have picnics and enjoy some sales at the mall.  We don't know the history behind the holiday.  Over 100 years ago, there was no work/life balance. People had to fight for weekends and days off. 

Today, we have so many choices in what we do with our lives and in our careers.  Thanks to our great-grandparents, we make decent wages, jobs are inherently safer and generally, we choose how much we work.  So this Labor Day, at your picnic, raise a glass to your ancestors who fought the good fight for our holidays off. 

 

Per Diem’s Small Business In A Box is a fully scalable approach to managing your business from startup to success!  

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Connect, Collaborate, Cowork!

Work spaces and meeting rooms are available for rent by the day or via one of our monthly plans.  Add on services such as mailboxes and appointment making are also available. Customize your plan today.   

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Reflections on Labor Day

5 Tips For Planning a Successful Business Event

5 Tips For Planning a Successful Business Event

1. Time It Right:  Timing is crucial to the success of your event. Consider key dates, such as holidays or annual events in the community, that might compete with yours, or choose a theme to highlight. Also consider how much time attendees will need in order to plan ahead to attend, and how much time you'll need to prepare for the event.

2. Set A Budget: As you envision your event, you may find the costs are adding up to a price beyond your means. That’s when it’s time to either scale back your plan or find a way to bring in the additional money you need. Depending on the type of event, you might consider seeking a sponsor for the event (perhaps one of your vendors or suppliers), selling tickets in advance or partnering with a complementary business to share the costs. 

3. Build the Buzz

Use social media to get your target audience excited about the event. You can tease the event well in advance, post pictures of and news about your preparations and even invite customers to the event.  Remember to keep posting even during the event and after!

4. Staffing Needs: Think about how many staff members you need to help with the event, and then make sure everyone knows who’s doing what (e.g., you might have some people helping with check in, some setting up/cleaning up, and others making presentations). If you’re looking to reach new customers, you’ll also want to ensure your staff members know how to identify opportunities and carry out a lead capture process.

5.  Have a Plan B for EVERYTHING: Something will be late, something won’t arrive at all, and something will most certainly go very, very wrong. Anticipate which aspects will more significantly affect your event and create backup plans for each.  Don't get upset and freak out.  Have a plan!

Learning the Fine Art of the #Hashtag and other Essentials of Instagram

Learning the Fine Art of the #Hashtag and other Essentials of Instagram

 

While hashtags are important for Twitter, they are absolutely essential on Instagram. Just like emojis have become their own language in text messaging (can you read those things?), hashtags are how Instagram users find things that interest them.   AND how new customers will find YOU!!

1.  Use an interesting #hashtag  

Don't go with something standard. For example, if you own a boutique and you have a summer dress sale, instead of #summersale, try something like  #bohochic #freespirit #dresslover.  Use lots of hashtags! Research what competitors are using, and make sure your image is at least as good as what they're showing. You don't want to use an image that isn't going to capture your audience's interest or is irrelevant.  

2. Involve your community and customers!

It's important to give your company a brand identity. That's often the owner or an employee who's a natural on camera (if you choose to Livestream), but don't overlook the importance of including customers and user-generated content in your Instagram stories.  Testimonials are a great tool for your business!

When someone who doesn't have a financial interest in the product or service proclaims its benefits, that increases trustworthiness among potential customers. And that can drive more business your way.

3. Create a Promotion or Other Call to Action

Once you've got the attention of potential customers, it's time to convert them. Have a next step that will incentivize leads, whether that's a discount code or some other enticement.

A sense of urgency helps, as well. If that coupon code only lasts 24 hours, a one time offer, then potential customers will be more driven to act quickly, rather than think about it too long.  Just make sure the coupon or offer is valuable to your customers. Offer something that's basically useless and you'll lose their loyalty, rather than lock it in.

4. Themes

Any good story has a beginning, middle and end. That's true on Instagram Stories, too. For small businesses, one way to find a theme is to give an insider view of the service or product you're offering. This can include everything from showing how a dish in a restaurant is made to how to install a popular item in your stock. By the time they finish watching whatever story you offer, they should be thinking it was helpful, fun or at least engaging.  

5. Visual storytelling is key, but so is moderation

You can't just throw up any picture you shoot on your cellphone when trying to promote your business. Learn some basic photography and editing skills. Something as simple as realizing the best angle and being mindful of what's in the background can make all the difference when it comes to engaging potential customers. Also, realize that Instagram is a medium where bright colors can catch someone's eye. Let filters help you improve pictures after you take them.

Once you've mastered shooting the right photo, post daily, not every 15 minutes  and not every post has to be, nor should it be, done with the intent of luring customers. Consider an 85/15 ratio as a guideline.

 

All Businesses LARGE and small Can Benefit From The Internet Of Things (IoT)

All Businesses LARGE and small Can Benefit From The Internet Of Things (IoT)

First of all, what is IoT?  Basically, it is the inter-connectivity of smart-devices.  Everything from your fit bit and your smart phone, to a street sign in a smart city connects to the internet and is included in the Internet of Things.  This interconnectivity allows for devices and objects to be sensed and controlled remotely across a network improving efficiency, safety and reducing the need for human intervention.    

How does this help you and your business?

1.  Cut down on your need to multi-task.
Let a computer do some of the work.  Google Drive, your email system and an electronic calendar are great systems to control your schedule and keep up to date notes that your whole team can access.  Have you tried Basecamp for team activities?  

2. Get an unpaid Intern:
Alexa!  What's my schedule today?  Alexa!  What did I have on my to do list?  Alexa!  Add milk to my grocery list.  Trust me, if you buy an Amazon Alexa or a Google Assistant, you will be very happy you did.  They save lots of time and are excellent assistants.  Sync them with your phone and other devices (like light bulbs) and you can have a whole house system.  Alexa! Turn off the lights upstairs!

3.  Automate Your Office:
You can create a smart office using your Amazon Alexa or another security system. Your lights will turn on and off with your smartphone as will your heating and air conditioning, saving you money on electricity and gas.  You can even unlock the door if an employee (or forgetful partner) accidently locks themselves out.  

4. Watch Your Competition:
Use your smartphone or Ipad to keep on eye on your competition.  Make sure you subscribe to their newsletters and follow them on instagram, Facebook and twitter.  You want to be the first to know if they are running a promotion or have an announcement that might negatively affect you.  

5. Really want to be connected?
Get a smart watch that receives tweets and text messages so you don't miss a thing! And make sure you are always communicating effectively with your team.  You can try Skype and Facetime to see them in person.  Messages can get muddled in tone with email and texts, sometimes seeing a person's face is better.  

Making Your Business Stand OUT in the NOISE!

Small Businesses are BOOMING!  How do you stand out against the herd?

Developing your brand is essential.  Get your name, your business and your story out there so people can get to know your business, learn what is special about what you do and form a connection with your brand. Effectively accomplishing this is what will allow your voice to be clearly heard above the din. Here are five ways you can do just that — without costing you a ton of money.
 

Craft A Memorable Identity:
Your business is alive and growing. It has its own unique personality and purpose. Define your vision through your logo and mission statement. Then, expand upon that core with an intriguing narrative that offers your backstory. Provide people with the opportunity to get to know more about your company. Once they do, they will be more likely to connect and care about your business. That translates into customer loyalty and word-of-mouth testimonials. 

Share Your Knowledge
Whatever your expertise, share it. Serve as a mentor to those in need. Offer workshops and advice to young up-and-comers. Take the time to listen to and help others in whatever way makes sense for your business.   Collaborate with other businesses.  Join a business group!

Be Active In Your Community
Let your community know your company exists. This goes beyond the business world where you attend networking meetings and events. Consider sponsoring an event or even spearheading projects that make your neighborhood a better place to live. Position your business to be an exemplary member of your community.  Volunteer!

Give Them Something To Remember You
In our everyday, we are inundated with an endless barrage of virtual tidbits. If you want to stand out, give people something they can hold in their hands: a business card, a flyer promoting a community event, or a postcard. Make it unique!